Louise

Commercial Director
Louise Wright Punch

Expertise:

Business Development – Commercial Campaigns – Sales Strategy

Background:

Louise’s passion for hospitality began at an early age, resulting in her studying a degree in Hospitality Business Management at Leeds Beckett University.

She has over 20 years of experience in hospitality, leading sales and marketing teams across various hotels and ownership/management companies such as Thistle Hotels, Holiday Inn, Cedar Court, Hotel Indigo, and Q Hotels.

Louise went on to become a client of Punch for six years, before we chased her to join as commercial director and co-owner.

Key Contributions:

  • Managed the launch of the Bike & Boot hotel in Scarborough, a playful and creative project that achieved 90% occupancy for the first three months of opening.  
  • Crafted marketing strategies for Clermont Group, collaborating with commercial teams and general managers to align sales and marketing plans, optimising channel performance to meet audience desires. 

Approach:

Louise approaches her work by focusing on “the what” for clients, guiding them to practical solutions that deliver real results. Her commitment to commercial success ensures that she asks the right questions to create meaningful and impactful strategies. 

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