Jess
Head of Strategy
Expertise:
Content Marketing Strategy – Brand Development – Audience Insight
Background:
After studying Digital Media & Communications at University of Leeds, Jess worked for brands like National Trust, Beauty Bay, and The Science Museum. She joined Punch as its first marketing hire back in 2016, growing the team to a department of four.
Jess has worked on key hospitality accounts such as Splendid Hospitality Group, LGH, and Clermont Hotel Group, leading the marketing and publicity content strategy for their expansive portfolio. She then introduced Strategy as a new department, focusing on growing the agency’s service offering to clients, enhancing the way we deliver marketing and brand campaigns.
Jess has worked on key hospitality accounts such as Splendid Hospitality Group, LGH, and Clermont Hotel Group, leading the marketing and publicity content strategy for their expansive portfolio. She then introduced Strategy as a new department, focusing on growing the agency’s service offering to clients, enhancing the way we deliver marketing and brand campaigns.
Key Contributions:
- Led on the launch of Blakeney Manor, a boutique, four-star hotel in Norfolk, achieving 100% occupancy for three months post-launch due to their marketing strategy, with 40K website visitors and an average engagement rate of 18.75% on social media.
- Led on the LGH B2B summer pops campaign strategy, enabling the client to achieve an 18% year-on-year growth in total revenue for the group, generating £18.8 million in enquiries.
Approach:
Jess combines an audience-first mindset with analytical insight to deliver impactful marketing solutions that resonate with our clients target guests and clients. Her focus on measurable results ensures that every strategy align with our client’s goals.