The Booking Journey Is Broken: How Hotels Are Losing Guests Before They Even Reach Your Website
The uncomfortable truth is that most hotels are not short on demand; they are short on imagination, and the next wave of profitability will not come from squeezing incremental gains out of room rates, but from unlocking the revenue already sitting inside the building.
Unlocking Hidden Revenue: Total Revenue Management for UK Hotels
The uncomfortable truth is that most hotels are not short on demand; they are short on imagination, and the next wave of profitability will not come from squeezing incremental gains out of room rates, but from unlocking the revenue already sitting inside the building.
On 28 February, 20,000 flights were cancelled in 48 hours, yet most UK hotel revenue forecasts didn’t update the same day — and in some cases still haven’t. Read about how these shocks translate into real-world hotel performance.
Organic Social Media for Hotels: Driver or Distraction?
Most hotels don’t have an organic social strategy; they have a posting schedule. Our latest blog breaks down what a practical organic social media looks like.
