Travelex and ASDA Travel Money – Influencer Campaign

What we achieved
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Accounts reached
0
Total number of interactions
0%
Average Instagram engagement rate

Our brief was to organise Travelex’s first ever influencer marketing campaign, alongside partner ASDA Travel Money, across Europe, to build awareness of and encourage purchase of Travelex’s Money Card over competitor options.
We find that the most successful influencer campaigns come from a brief that is co-created. Influencer content is driven by emotion. People want to feel included, part of a community.
So, we led with a concept of re-connection.
Influencers could choose to take someone on holiday with them that they felt would benefit from some quality time – whether that be a long-distance partner, an estranged parent, or a childhood friend they hadn’t seen in a while.
The core audience of the campaign was between the ages of 35 and 64, but Travelex were also keen to expand into a younger demographic with this campaign to support in their revenue goals.


During the three months, we achieved:
264,191 accounts reached
16,036 total number of interactions
An average Instagram engagement rate of 20.3%
An average TikTok engagement rate of 4.7%