Travelex and ASDA Travel Money – Influencer Campaign

Travelex Amalfi Coast

What we achieved

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Accounts reached

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Total number of interactions

0%

Average Instagram engagement rate

Travelex Instagram stories

Our brief was to organise Travelex’s first ever influencer marketing campaign, alongside partner ASDA Travel Money, across Europe, to build awareness of and encourage purchase of Travelex’s Money Card over competitor options.

We find that the most successful influencer campaigns come from a brief that is co-created. Influencer content is driven by emotion. People want to feel included, part of a community.

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