Thistle Hotels – Website Launch
Our brief was to create one shared site that hosted individual sites for each Thistle property in their portfolio.
This included the migration of legacy content to the site as well as redesigning the site to improve the user experience and creating copy that would appeal to the audience.
A focus was on integrating the booking platform seamlessly and improving conversion to boost revenue for each of the London hotels under the Thistle brand. While the brand had to be consistent, they each had to communicate a unique personality according to their location.
We created a sleek, cohesive design that reflected the Thistle brand as a convenient but stylish choice of hotel for visitors to London.
Location-specific information, including local guides, is prominent on each site, showcasing Thistle’s London expertise.
To appeal to cost-conscious bookers, we ensured the main group landing page was designed to place offers in a notable position, as well as easily showcasing the unique features and location of each hotel to make decisions simple and information easily accessible.
