The Queen at Chester – Marketing Launch
What we achieved
+70% Increase in revenue (direct booking) YoY
31,870 Website sessions
4.1% Engagement rate across social media (industry avg. 2.6%)
The brief was to assist The Queen at Chester Hotel with their relaunch following a £5 million investment.
We needed to drive revenue by encouraging bookings and direct website visits to raise brand awareness.
We focused on a combination of PR and Strategic Social Media to raise the profile of the brand across its target audience.
Alongside paid and organic social media, we ran an influencer campaign and press trip that garnered significant attention with 423,691 impressions across social within the first three months of the Stay Unique campaign launch.
Driving direct consumers to their website has driven revenue and grown the brand community.
Over four months, we’ve seen a result of 13,885 link clicks and 31,870 website sessions.
Revenue has also increased by 39% this year versus the previous year.
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