The Marble Arch Hotel by Thistle – Website Launch
What we achieved
+15% Avg booking engine sessions
+11% Avg revenue YoY
+21% Avg conversion rate YoY
Our brief was to design and create a separate website for The Marble Arch Hotel, which previously held a landing page on the combined Thistle website.
The website would increase brand presence for The Marble Arch Hotel, helping to solidify its presence in the competitive London market, alongside improving conversion which would drive revenue.
It was also an aim to grow the international leisure customer base, while staying true to their unique identity.
The Punch Hospitality team approached the project with a focus on revenue boosting and a consideration of accessibility and user experience.
We wanted to clearly highlight the hotel’s identity through copy and design, presenting a sleek and interactive first impression for guests.
With a focused SEO strategy, we crafted long form blog pieces to help build a stronger online presence and drive traffic to the new site.
The stylishly designed hotel website has already achieved an improved user experience.
We have increased conversion rate by 21% YoY, with more guests being driven towards the booking engine and making bookings with the hotel.
Organic search traffic continues to improve MoM with the SEO strategy we implemented (utilising GEO principles) driving more visitors to the site.
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