The Cumberland Hotel – Website Launch
What we achieved
+89% Increase in engagement
-25% Decrease in bounce rate
+70% Improvement in speed performance
Our brief was to redesign and launch a new website for The Cumberland hotel in London that would increase the website conversion rate, grow the domestic leisure customer base, and improve the awareness and position of the M&E offering.
The client also wanted to stay true to the international audience the hotel currently has, whilst also appealing to a new domestic audience, showcasing their unique personality and brand positioning.
We created a responsive and adaptive website that boosted conversions and played into the hotel’s rock and roll legacy through vibrant imagery and bold copy.
With a focus on user experience, we were able to clearly highlight their M&E offerings, as well as bring awareness to the hotel’s multiple F&B outlets. We simplified the user journey to make booking seamless, increasing conversion rates and user satisfaction.
Within three months, we were able to secure a result of 36% of page visits to the website going to the accommodation page of the booking engine,
Our aims were to increase conversion rate and improve the guest journey for The Cumberland and we achieved a bounce rate of just 0.3 and average session length improving by 58% YoY.
“Punch have been incredibly important in helping to drive our digital and wider marketing strategy, and this has helped set us up for future growth with some significant projects to work on collaboratively in the future.”
Max Kellar, Head of Digital. Clermont Hotel Group.
