SHG – Seasonal Campaign, Winter
What we achieved
59,471 Landing page visitors
51% Of visitors converted to bookers
9.4% Engagement rate across social media
The winter of 2022 was a challenging sell for hotels, with the cost-of-living crisis impacting the industry and the economy recovering following the pandemic.
Our brief was to encourage people to prioritise travel, appealing to their desire for memorable experiences after a pro-longed period of being at home.
Inspired by the notion of uncovering hidden gems and reigniting lost connections, the campaign explored three key cities: York, Edinburgh and Oxford.
We created a new, dynamic tone of voice; multi-channel content inc. Organic and paid social media; organised influencer marketing and press activity; wrote long-form SEO optimised blogs; delivered photography and videography shoots; and built a bespoke landing page for each hotel.
The three hotels involved in the campaign operate at a mid-to-high end range within the market. Our target audience was couples over the age of 30 with above average disposable income.
During the three months, we achieved:
59,471 landing page visitors
Converted 51% of visitors to bookers
Achieved a 9.64% engagement rate across social media
“I see Punch as an extension of my team, and someone who I can talk to at any time. Punch bring their relevant experts into different meetings to ensure we have the right people in the room at the right time. This means decisions are made correctly and quickly, giving us the agility we need as a business.
”
Marc Saunders - Marketing Director, Splendid Hospitality Group
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