Outdoor Inns – Brand Development & Marketing Strategy

What we achieved
0%
CTR from performance marketing
0%
increase in website visitors
0%
increase in social media followers

A hospitality business with eco-friendly cabins in areas of natural beauty, heritage coastlines, and national parks.
The cabins were created as a retreat where adventure is always within reach. With a fully stocked kitchen, comfy bed, and cozy living room, the cabins offer everything you need and nothing you don’t.
Outdoor Inns sought simplicity for their cabins, and they wanted the same for their marketing, looking for a partner to build a unique brand identity and implement a go-to-market strategy.
With limited resources within their team and the need to develop their brand beyond just a logo, they were unsure where to begin with their marketing efforts and what to prioritise.
The process involved comprehensive brand development, from creative design to defining audience personas and tone of voice.



We provided hospitality consultancy and implemented a content marketing strategy. We also developed their website and optimised their SEO strategy to increase their bookings.
A clear differentiated brand that sets them out from their competitorswith full understanding of their target audience, and how and where to reach them.
Outdoor Inns also saw an increase in social media followers, 125% more website visitors, and a 6% CTR from performance marketing – triple the industry standard.