LGH – B2B Campaign, Summer Pops

What we achieved

0%

Increase in revenue YOY

0%

Total engagement rate

0M

In campaign revenue enquiries

Our brief was to develop a creative campaign that would increase meeting and event bookings across LGH’s hotel portfolio.

With the UK Conference and Meeting Survey 2023 demonstrating that the estimated direct expenditure in venues was still below the pre-Covid 2019 levels, we knew we’d have to be creative and disruptive in the space to attract attention.

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