Kingfisher Hospitality Group Winter Integrated Marketing Campaign
What we achieved
19% Increase in room revenue (YoY)
1.24M+ Impressions on paid social
1:7 Return-on-ad-spend vs profit
21K+ Clicks to book
Making a mark in hospitality marketing
Kingfisher Hospitality Group approached Punch Hospitality to help them solidify their brand presence through a series of campaigns that will boost their revenue. Our first step was a winter campaign that would secure weekend uplift across key properties pre and post Twixmas and reach new users with their key offers.
Campaign assets that get clicks
Our aims with this campaign were to secure clicks through to their landing page through paid ads across META, alongside improving visibility for their offers with print materials that would be displayed across their properties and influencer trips that would help reach new audiences unfamiliar with the brand.
Our creative team developed a concept that would remain consistent across offerings and resonate with their audience. It was designed to convert by being aspiration, but also attainable, and resulted in 10,830 landing page views.
The start of a legacy for Kingfisher
The campaign was successful with highly efficient top-of-funnel performance, such as a strong CTR across all ads and a low CPC.
We used this campaign to identify areas of improvement for subsequent campaigns down the line, allowing us to learn and grow with the client, presenting further opportunities, such as a social competition to improve consumer loyalty.
With an initial target reach of 500,000 within just a month of the campaign launch, we were able to surpass this by 322,478.
