Hotel Indigo York – Independent Website Launch

What we achieved
0
Website visitors
0%
Increase in gross online bookings
£0k
Revenue

Our brief was to create a user-friendly, engaging independent website for Hotel Indigo York, to support them in converting more direct-high-value bookings.
The website needed to help potential guests to understand how Hotel Indigo York could be part of their entire travel experience – a unique stay that they couldn’t get elsewhere.
We also wanted to make the entire customer journey as smooth as possible, with easy-to-use interactive elements and simple CTAs and booking features that helped them to navigate the website quickly, without fuss.
Punch did a full competitor analysis and market research report before build to make sure that the website would stand out against the hotel’s comp set, and that it suited their guest profile.
We also developed a blog and resource area to support SEO-ranking and produced monthly long-form content to secure top positions on Google and Bing.


Our target audience was couples over the age of 30, with slightly above average disposable income as the hotel operates in the mid-to-high-end range of the market.
During the first 12 months, we achieved:
12% increase in return users
9% increase in new users
72,189 website visitors
40.83% conversion rate
£344k revenue
48.5% increase in gross online bookings