Crowne Plaza by IHG Gerrards Cross Hotel Marketing Campaign
What we achieved
11.16% Paid Search conversion rate
650K+ Impressions
126.9M% UVM (unique-visitors-per-month)
More room for possibilities with Crown Plaza
A dual approach, targeting both B2C and B2B audiences, was needed for this hotel outside of London, trying to highlight the possibilities that awaited with a stay. We took the theme ‘More room for’ and carried it into every amenity and space the hotel offered, highlighting more room for family time and more room for recharging post-meetings.
Consistency in campaigns driving conversions
Our objectives with this campaign were to drive room bookings for leisure and family stays while at the same time increasing meeting and event reservations. Highlighting versatility and capacity was the key focus for all our marketing efforts, and we ensured this remained consistent through each piece we crafted, from assets for paid social campaigns to pitches for influencer stays.
Alongside paid social and search marketing campaigns that highlighted the launch of their new rooms, we also conducted a press campaign that achieved a total UVM of 126.9m with a 98% brand sentiment. Punch was able to arrange for press stays and influencer trips with an engagement rate that surpassed the 3.8% benchmark, hitting 13.4%.
Hotel marketing that has longevity
With new press relations with major publications, we’ve been able to expand the visibility of Gerrard’s Cross as a base for both family trips and business stays, with two new landing pages that are designed with the user in mind, allowing the perfect base to expand from.
