Coaching Inn Group – Brand Marketing Audit


The Coaching Inn Group is a collection of historic inns offering exceptional hospitality across the UK.
With a focus on blending heritage charm with contemporary comfort, the group sought to strengthen its brand identity and optimise its marketing efforts across all channels.
They reached out to us to conduct a comprehensive brand marketing audit that would identify opportunities for brand improvement and alignment; improve the digital and in-person guest journey; attract new guests and ensure repeat business from their existing audience; and optimise their marketing activity across all channels.
We began with an in-depth analysis of their existing brand assets and positioning, including customer perception and competitive analysis.
Our expert team of researchers evaluated their online user experience, assessed content structure, SEO performance, and conversion optimisation. We also reviewed mobile responsiveness and booking functionality. Across social media we analysed engagement metrics, content quality, and identified key opportunities to improve storytelling. We audited campaigns for ROI and targeting efficiency, and reviewed their email marketing personalisation and segmentation.



Following the audit, we provided actionable insights and strategic recommendations across brand evolution, website development, social media strategy and digital marketing optimisation.
We laid a strong foundation for impactful changes, empowering The Coaching Inn Group to increase website traffic and user engagement, improve booking conversions and campaign ROI, and build strong guest relationships that were long-lasting, ensuring repeat business and customer loyalty.