Clermont Hotel Group – Brand Strategy


We were asked to create individual brand strategies for Clermont Group’s flagship hotels: Royal Horseguards, The Tower, Clermont Victoria, Clermont Charing Cross, Thistle Marble Arch and The Cumberland.
Our brief was to develop a bespoke 360-marketing approach that aligned with their sales activity and annual budget to increase domestic direct-high-value bookings.
We held brand immersion sessions with key contacts across each hotel, including general managers to understand their business plan and guest base.
The final strategy included intensive market research into booking habits and trends across London and the UK; a detailed channel strategy; performance insights; brand perception and presentation overhauls; a BOSSIT KPI tracker linked back up to the overarching business objective; and activation plan.
