Clermont Hotel Group – Brand Strategy

CHG hotel exterior in sunset
Clermont Hotel Group Sound Bar

We were asked to create individual brand strategies for Clermont Group’s flagship hotels: Royal Horseguards, The Tower, Clermont Victoria, Clermont Charing Cross, Thistle Marble Arch and The Cumberland.

Our brief was to develop a bespoke 360-marketing approach that aligned with their sales activity and annual budget to increase domestic direct-high-value bookings.

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