Clermont Hotel Group – B2B Marketing Campaign
What we achieved
+15% Increase in SoV online
6,000+ Website visitors from organic LinkedIn
67k+ Organic social impressions
As a key player in London’s hospitality market, Clermont Hospitality Group wanted a marketing campaign that would enhance the brand’s visibility and recognition in the corporate and MICE space.
We developed an always-on campaign which involved the core proposition we developed ‘Space to meet, room to be you’ to consistently build traction that would be refreshed quarterly with new creative and messaging. This would strategically position the brand directly in front of its target audience and support the portfolio of hotels in their B2B segments too.
By highlighting their zone one dominance, the campaign positioned Clermont Hotel Group as the prime choice for convenience, culture, and accessibility.
We began with brand development and marketing strategy before activating the campaign with a range of print messaging, organic social media, and event creative. This was phase one – we’re now focused on performance marketing and strategic email marketing.
Through collaboration and communication between our team and Clermont Hotel Group’s sales experts, we’ve aligned the campaign with existing brand messaging to achieve an integrated approach.
It’s been great fun working as an extension of their internal team!
This is an ongoing project with the Clermont Hotel Group, and we’ll continue to deliver their B2B marketing, alongside a larger digital transformation project and employer brand strategy.
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