Cinnamon Kitchen Restaurant Launch Marketing Campaign
What we achieved
1.7M+ Total social impressions
1.42% Paid social CTR
£0.13 Average CPC on PPC
Supporting local hospitality launches
As a Leeds marketing agency, we were delighted to be able to assist in the launch of the first Northern Cinnamon Club location, with the opening of Cinnamon Kitchen in Leeds Train Station. Our aims were to increase brand awareness and drive promotion for the venue access key digital channels, focusing on Paid Meta Ads, email marketing, and PPC campaigns.
Innovative design served with a story
With a bold, creative design utilising innovative AR technology, we were able to help solidify the brand, boosting local awareness and driving traffic to the website.
Taking inspiration from the Holi Festival, our creative used vibrant spice power to reflect the restaurant’s bold flavours paired with language crafted to align with the flavour and spice theme, reinforcing this concept.
Alongside our paid media activation, we also designed a tuk-tuk to be used as a visual attraction outside the restaurant and created print collateral, including four posts in the station.
Restaurant marketing that leads to loyal diners
Our multi-channel execution was effective at maximising reach with an experience-led creative that fed into the feeling of FOMO. This helped support the success in the launch of the property, but also led to a relationship that allows us to continue offering paid media and digital marketing support.
Our Paid Social ads helped achieve over 14,000 visits to the website and encouraged the growth of their community on social media platforms, helping to solidify their presence in the city’s vibrant food scene.
With an enticing tone that plays on the rich history behind the restaurant and its menu, we attracted guests to sign up for a newsletter that actually resonated with them, leading to a 73.5% open rate against the industry average of 18.5%.
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