Cedar Court Hotels Marketing Strategy and Campaign
What we achieved
+28% Increase in direct revenue YoY
2.3M+ Impressions from social media
1.27M UVM with an average of 105k across articles
Proper Yorkshire Hospitality with Punch
Cedar Court approached us at a prime opportunity to reposition the brand and focus on the values that matter to them – Proper Yorkshire Hospitality. Their objectives were to increase brand awareness of Cedar Court and their properties, reduce the reliance on OTAs, expand their B2B pipeline, and establish a cohesive brand identity.
As a grounded and warm hospitality offering across Yorkshire, Cedar Court provides characterful stays where heritage meets modern comfort. But a lack of awareness and mixed public opinion of the brand have damaged their reputation, leaving them looking for a way to break through and craft their new narrative.
Integrated approaches to hospitality marketing
We completed a thorough audit to target their priorities and craft a marketing strategy that covered digital projects, paid media, PR, tone, branding, and campaigns. After identifying their audience, Punch pulled together their campaign – Stay Proper – helping the hotel stand out from cookie-cutter chains and lean into what makes them unique.
Our paid media campaign began in July, and over the course of 2025 we managed to achieve over 2 million impressions and 31,035 clicks. Our digital work also entailed development work on their website, increasing booking form visibility to improve the customer journey and reduce friction – therefore boosting conversion. We’ve set the hotels up for success in the coming years with a research-backed SEO strategy that will help improve visibility.
As a client that encourages us to push the boundaries and help them stand out, we’ve been delighted to work on so many fun campaigns and moments with Cedar Court – including Christmas 2025, where we brought magic to the homepage by adding a snow animation and switching the logo to something a little more festive.
Making headlines with Yorkshire hotels
Our work with Cedar Court has extended past our initial scope, supporting their employer brand with PR pieces that led to a 100% brand sentiment, as well as support for their F&B outlets.
Our client relationship has firmly become a growing partnership, leading to many opportunities to continue broadening our scope of support with exciting campaigns and projects on the horizon.
You might also be interested in
Latest Insight
