Carlton Manor – Brand Development


Carlton Manor has a rich history and beautiful surroundings, making it a prime location for weddings in Yorkshire.
They reached out to Punch for a go-to-market strategy and brand development for their unique wedding proposition.
The aim was to position it in a competitive marketplace as the leading venue for unforgettable celebrations, building brand awareness within its target market, so we knew the brand would need a distinct identity and strategy.



We began with in-depth market research to understand the brand's unique selling points, and the motivations of their target audience.
From this, we developed the brand's core pillars, using the insights to inform our creative process. We crafted a logo that reflected the manor's history and surrounding architecture, with a refined colour palette.
We then developed a multi-channel marketing strategy, identifying key target segments, incorporating the new brand across digital channels, and collaborating with key partners to bring the launch campaign to life.
The campaign had great success, increasing brand awareness, engagement across social media, and cementing positive industry recognition.