Blakeney Manor – Hotel Launch
What we achieved
75K People reached
100% Occupancy for three months post-launch
39% Individual press stories secured
We were asked to support the re-opening of a boutique, four-star hotel in Norfolk.
The hotel had undergone significant refurbishment and was looking to attract a younger generation and guest base. Whilst the hotel and surrounding area were beautiful, it was in a remote area of the country not often visited by tourists.
Our brief was also to encourage local, non-sleeper residents to visit their restaurant.
We supported with a multi-channel launch strategy focusing on a variety of print and digital media to reach a broader audience. Alongside this, we also rebuilt their website and refreshed their brand presentation.
During the three months, we achieved:
100% occupancy for three months post-launch
Reached 715K people
40K website visitors
18.75% avg. engagement rate across organic social
39 individual press stories secured
