Bike & Boot – Hotel Launch

What we achieved

0%

occupancy average, year one

0M

social media impressions

0M

Combined PR reach, year one

A new hospitality brand that had big ambitions, and an even bigger personality.

Bike & Boot approached us to supercharge their hotel launch in Scarborough. Our agency brief was to take their brand persona and bottle it for a new kind of audience. One who wanted something different from the hospitality sector.

Our team got to work developing a full marketing and PR strategy from the ground up, launching with the “Muck Off” campaign. Spoiler alert: It went viral. Multiple times.

What Bike & Boot had to say...

quotes

“The response to ‘Muck Off’ was considerable, resulting in hotel occupancy hitting above 90%.

The campaign helped to steadily increase social following and brand interaction.”

Simon Kershaw, General Manager

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