LGH – B2B Campaign, Summer Pops
What we achieved
18% Increase in revenue YOY
50% Total engagement rate
18.8M In campaign revenue enquiries
Our brief was to develop a creative campaign that would increase meeting and event bookings across LGH’s hotel portfolio.
With the UK Conference and Meeting Survey 2023 demonstrating that the estimated direct expenditure in venues was still below the pre-Covid 2019 levels, we knew we’d have to be creative and disruptive in the space to attract attention.
We developed a bold campaign concept that played into the summer holiday’s theme.
We also built an interactive landing page, boarding passes, games, and social media content across LinkedIn. The campaign also included a great selection of incentives, including £12,000 worth of travel vouchers.
Our target audience was UK booking agents, both SMEs and large brands.
During the three months, we achieved:
18% increase in revenue YOY
469 new agent sign ups
50% total engagement rate
18.8M in booked revenue secured
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SHG – Seasonal Campaign, Winter
What we achieved
59,471 Landing page visitors
51% Of visitors converted to bookers
9.4% Engagement rate across social media
The winter of 2022 was a challenging sell for hotels, with the cost-of-living crisis impacting the industry and the economy recovering following the pandemic.
Our brief was to encourage people to prioritise travel, appealing to their desire for memorable experiences after a pro-longed period of being at home.
Inspired by the notion of uncovering hidden gems and reigniting lost connections, the campaign explored three key cities: York, Edinburgh and Oxford.
We created a new, dynamic tone of voice; multi-channel content inc. Organic and paid social media; organised influencer marketing and press activity; wrote long-form SEO optimised blogs; delivered photography and videography shoots; and built a bespoke landing page for each hotel.
The three hotels involved in the campaign operate at a mid-to-high end range within the market. Our target audience was couples over the age of 30 with above average disposable income.
During the three months, we achieved:
59,471 landing page visitors
Converted 51% of visitors to bookers
Achieved a 9.64% engagement rate across social media
“I see Punch as an extension of my team, and someone who I can talk to at any time. Punch bring their relevant experts into different meetings to ensure we have the right people in the room at the right time. This means decisions are made correctly and quickly, giving us the agility we need as a business.
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Marc Saunders - Marketing Director, Splendid Hospitality Group
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Travelex and ASDA Travel Money – Influencer Campaign
What we achieved
264,191 Accounts reached
16,036 Total number of interactions
20.3% Average Instagram engagement rate
Our brief was to organise Travelex’s first ever influencer marketing campaign, alongside partner ASDA Travel Money, across Europe, to build awareness of and encourage purchase of Travelex’s Money Card over competitor options.
We find that the most successful influencer campaigns come from a brief that is co-created. Influencer content is driven by emotion. People want to feel included, part of a community.
So, we led with a concept of re-connection.
Influencers could choose to take someone on holiday with them that they felt would benefit from some quality time – whether that be a long-distance partner, an estranged parent, or a childhood friend they hadn’t seen in a while.
The core audience of the campaign was between the ages of 35 and 64, but Travelex were also keen to expand into a younger demographic with this campaign to support in their revenue goals.
During the three months, we achieved:
264,191 accounts reached
16,036 total number of interactions
An average Instagram engagement rate of 20.3%
An average TikTok engagement rate of 4.7%
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Clermont Hotel Group – Brand Strategy
We were asked to create individual brand strategies for Clermont Group’s flagship hotels: Royal Horseguards, The Tower, Clermont Victoria, Clermont Charing Cross, Thistle Marble Arch and The Cumberland.
Our brief was to develop a bespoke 360-marketing approach that aligned with their sales activity and annual budget to increase domestic direct-high-value bookings.
We held brand immersion sessions with key contacts across each hotel, including general managers to understand their business plan and guest base.
The final strategy included intensive market research into booking habits and trends across London and the UK; a detailed channel strategy; performance insights; brand perception and presentation overhauls; a BOSSIT KPI tracker linked back up to the overarching business objective; and activation plan.
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Whitby Seafoods – Content Marketing Strategy
Founded in 1985, Whitby Seafood is the UK’s fastest-growing seafood brand.
With strong values of honesty, tradition, and sustainability, the company set out on a mission to bring Britain’s most loved seafood back to dinner tables around the UK.
Whitby were looking for an agency that would help them to build brand awareness and drive engagement through a brand strategy and consistent, multi-channel campaigns.
We focused on creating campaigns that reflected their history and values, as well as working on inventive new ways to build brand awareness.
Our first campaign ‘What is Scampi’ focused on bringing some transparency to the industry by debunking myths associated with the traditional UK pub dish.
We championed an integrated marketing campaign inc. PR, organic social media, and third-party spend.
After the success of that campaign, we continued to support Whitby Seafood’s marketing efforts.
Working with the unique identity of the brand, Punch has been able to create new and engaging ways of raising the brand’s profile including interactive content, disruptive, dynamic PR campaigns, and ongoing creative development.
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Outdoor Inns – Brand Development & Marketing Strategy
What we achieved
6% CTR from performance marketing
125% increase in website visitors
50% increase in social media followers
A hospitality business with eco-friendly cabins in areas of natural beauty, heritage coastlines, and national parks.
The cabins were created as a retreat where adventure is always within reach. With a fully stocked kitchen, comfy bed, and cozy living room, the cabins offer everything you need and nothing you don’t.
Outdoor Inns sought simplicity for their cabins, and they wanted the same for their marketing, looking for a partner to build a unique brand identity and implement a go-to-market strategy.
With limited resources within their team and the need to develop their brand beyond just a logo, they were unsure where to begin with their marketing efforts and what to prioritise.
The process involved comprehensive brand development, from creative design to defining audience personas and tone of voice.
We provided hospitality consultancy and implemented a content marketing strategy. We also developed their website and optimised their SEO strategy to increase their bookings.
A clear differentiated brand that sets them out from their competitorswith full understanding of their target audience, and how and where to reach them.
Outdoor Inns also saw an increase in social media followers, 125% more website visitors, and a 6% CTR from performance marketing – triple the industry standard.
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Hotel Indigo York – Independent Website Launch
What we achieved
72,189 Website visitors
48.5% Increase in gross online bookings
£344k Revenue
Our brief was to create a user-friendly, engaging independent website for Hotel Indigo York, to support them in converting more direct-high-value bookings.
The website needed to help potential guests to understand how Hotel Indigo York could be part of their entire travel experience – a unique stay that they couldn’t get elsewhere.
We also wanted to make the entire customer journey as smooth as possible, with easy-to-use interactive elements and simple CTAs and booking features that helped them to navigate the website quickly, without fuss.
Punch did a full competitor analysis and market research report before build to make sure that the website would stand out against the hotel’s comp set, and that it suited their guest profile.
We also developed a blog and resource area to support SEO-ranking and produced monthly long-form content to secure top positions on Google and Bing.
Our target audience was couples over the age of 30, with slightly above average disposable income as the hotel operates in the mid-to-high-end range of the market.
During the first 12 months, we achieved:
12% increase in return users
9% increase in new users
72,189 website visitors
40.83% conversion rate
£344k revenue
48.5% increase in gross online bookings
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Coaching Inn Group – Brand Marketing Audit
The Coaching Inn Group is a collection of historic inns offering exceptional hospitality across the UK.
With a focus on blending heritage charm with contemporary comfort, the group sought to strengthen its brand identity and optimise its marketing efforts across all channels.
They reached out to us to conduct a comprehensive brand marketing audit that would identify opportunities for brand improvement and alignment; improve the digital and in-person guest journey; attract new guests and ensure repeat business from their existing audience; and optimise their marketing activity across all channels.
We began with an in-depth analysis of their existing brand assets and positioning, including customer perception and competitive analysis.
Our expert team of researchers evaluated their online user experience, assessed content structure, SEO performance, and conversion optimisation. We also reviewed mobile responsiveness and booking functionality. Across social media we analysed engagement metrics, content quality, and identified key opportunities to improve storytelling. We audited campaigns for ROI and targeting efficiency, and reviewed their email marketing personalisation and segmentation.
Following the audit, we provided actionable insights and strategic recommendations across brand evolution, website development, social media strategy and digital marketing optimisation.
We laid a strong foundation for impactful changes, empowering The Coaching Inn Group to increase website traffic and user engagement, improve booking conversions and campaign ROI, and build strong guest relationships that were long-lasting, ensuring repeat business and customer loyalty.
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Carlton Manor – Brand Development
Carlton Manor has a rich history and beautiful surroundings, making it a prime location for weddings in Yorkshire.
They reached out to Punch for a go-to-market strategy and brand development for their unique wedding proposition.
The aim was to position it in a competitive marketplace as the leading venue for unforgettable celebrations, building brand awareness within its target market, so we knew the brand would need a distinct identity and strategy.
We began with in-depth market research to understand the brand’s unique selling points, and the motivations of their target audience.
From this, we developed the brand’s core pillars, using the insights to inform our creative process. We crafted a logo that reflected the manor’s history and surrounding architecture, with a refined colour palette.
We then developed a multi-channel marketing strategy, identifying key target segments, incorporating the new brand across digital channels, and collaborating with key partners to bring the launch campaign to life.
The campaign had great success, increasing brand awareness, engagement across social media, and cementing positive industry recognition.
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Blakeney Manor – Hotel Launch
What we achieved
75K People reached
100% Occupancy for three months post-launch
39% Individual press stories secured
We were asked to support the re-opening of a boutique, four-star hotel in Norfolk.
The hotel had undergone significant refurbishment and was looking to attract a younger generation and guest base. Whilst the hotel and surrounding area were beautiful, it was in a remote area of the country not often visited by tourists.
Our brief was also to encourage local, non-sleeper residents to visit their restaurant.
We supported with a multi-channel launch strategy focusing on a variety of print and digital media to reach a broader audience. Alongside this, we also rebuilt their website and refreshed their brand presentation.
During the three months, we achieved:
100% occupancy for three months post-launch
Reached 715K people
40K website visitors
18.75% avg. engagement rate across organic social
39 individual press stories secured
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