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Performative Activism: Why Marketers Should Steer Clear
Performative activism is when a person or brand appears to support a cause to gain attention or support, rather than making a difference for the cause. It can be easy for brands to get caught up with showing support for a cause, but are they actually making a difference? Let’s compare some genuine brands and...
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Why Building a Community is Crucial on Social Media
Let’s be honest: social media is a lot. It’s constantly changing, there’s a never-ending stream of content, and it surrounds us wherever we go. It’s so easy to get lost in the pursuit of likes and shares. We admit, these metrics do give you a little insight into your online influence, but they don’t capture...
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Creating High-Ranking Marketing Content for your Hospitality Brand
When it comes to hospitality content marketing most businesses will have a variety of KPIs they want to hit that are specific to their brand. However, they should all have some basic same goals. They should want to convert their audience with it, causing them to become consumers. They should align well with their brand...
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The Power of Short-Form Video Content: How To Use It In Your Marketing Strategy
Over the last few years, we’ve seen a dramatic shift in the direction of digital marketing. Brands need to be on their game regarding evolving trends and how best to reach their audience, and many forget about the power of short-form video content. An Explosion of Growth You’ve probably noticed the meteoric rise short-form video...
Customer Journey Hospitality Blog
Has the Customer Journey Changed in the Digital Age? 
The world has changed rapidly over the last few decades. Gen X is the first generation to grow up with access to the internet from the moment they’re born. From ordering food online to ditching television for streaming services, the emergence of the digital age has completely shifted the way that consumers behave, meaning marketers...
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Who Do You Think You’re Talking to? Chatbots:  Are They The Future? 
Do you know who is on the other end of your message? It’s harder to tell whether you’re speaking to a real-life customer service provider or a very clever piece of tech. But when your consumers are desperately searching for answers to their queries you need to ensure they’re getting the best service possible.  In...
Ai-Hospitality-Guest-Experience-Blog
The Personalisation Shift – How AI is Transforming the Hospitality Guest Experience
It’s what the people want As consumers increasingly expect tailored experiences, hotels, bars, and restaurants must invest in emerging technologies to improve guest interactions and satisfaction.  Research conducted by the UK hospitality consultancy firm, HVS London, which found that over 75% of consumers expressed a preference for brands that offer personalised services.   It goes beyond the...
Tackling Intangibility of Hospitality Marketing: Is it Possible to Market an Experience?
How do you sell the feeling of a good night’s rest, safety, and comfort? How do you get a consumer to put their faith in something you cannot show them? It’s something that the travel and tourism sector have to consistently tackle when it comes to marketing. When your product is intangible as one night’s stay...