Julie

Expertise:

Brand Development – Creative Campaign Development – Art Direction

Background:

Julie studied Graphic Arts and Communications at Leeds Beckett University and joined Punch before graduating.

She has been with the agency since 2009, starting as a Junior Graphic Designer, working her way up to Head of Design. From day one, Julie has played a key role in developing creative brand campaigns for our hospitality clients.

Key Contributions:

• Led on the creative execution of Splendid’s Winterful Life campaign, which converted 51% of website visitors to bookers and won multiple awards within the sector for its success and revenue growth.
• Created year-long campaigns for Dunkin’, including key seasonal events like Halloween, Christmas, and Easter, reaching over 32 million individuals.

Approach:

Julie combines creative vision with strategic insight. She focuses on crafting visually compelling, brand-aligned designs that improve our client’s positioning in the sector. She leads our design team, delivering innovative, user-centred solutions that resonate with consumers.