Hospitality marketing insights from our content strategy team
October 16, 2024
Has the Customer Journey Changed in the Digital Age?
The world has changed rapidly over the last few decades. Gen X is the first generation to grow up with access to the internet from the moment they’re born. From ordering food online to ditching television for streaming services, the emergence of the digital age has completely shifted the way that consumers behave, meaning marketers…
September 16, 2024
Who Do You Think You’re Talking to? Chatbots: Are They The Future?
Do you know who is on the other end of your message? It’s harder to tell whether you’re speaking to a real-life customer service provider or a very clever piece of tech. But when your consumers are desperately searching for answers to their queries you need to ensure they’re getting the best service possible. In…
August 13, 2024
The Personalisation Shift – How AI is Transforming the Hospitality Guest Experience
It’s what the people want. As consumers increasingly expect tailored experiences, hotels, bars, and restaurants must invest in emerging technologies to improve guest interactions and satisfaction. Research conducted by the UK hospitality consultancy firm, HVS London, which found that over 75% of consumers expressed a preference for brands that offer personalised services. It goes beyond the…
July 13, 2024
Tackling Intangibility of Hospitality Marketing: Is it Possible to Market an Experience?
How do you sell the feeling of a good night’s rest, safety, and comfort? How do you get a consumer to put their faith in something you cannot show them? It’s something that the travel and tourism sector have to consistently tackle when it comes to marketing. When your product is intangible as one night’s stay…
