Whitby Seafoods – Content Marketing Strategy
Founded in 1985, Whitby Seafood is the UK’s fastest-growing seafood brand.
With strong values of honesty, tradition, and sustainability, the company set out on a mission to bring Britain’s most loved seafood back to dinner tables around the UK.
Whitby were looking for an agency that would help them to build brand awareness and drive engagement through a brand strategy and consistent, multi-channel campaigns.
We focused on creating campaigns that reflected their history and values, as well as working on inventive new ways to build brand awareness.
Our first campaign ‘What is Scampi’ focused on bringing some transparency to the industry by debunking myths associated with the traditional UK pub dish.
We championed an integrated marketing campaign inc. PR, organic social media, and third-party spend.
After the success of that campaign, we continued to support Whitby Seafood’s marketing efforts.
Working with the unique identity of the brand, Punch has been able to create new and engaging ways of raising the brand’s profile including interactive content, disruptive, dynamic PR campaigns, and ongoing creative development.
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