LGH – B2B Campaign, Summer Pops
What we achieved
18% Increase in revenue YOY
50% Total engagement rate
18.8M In campaign revenue enquiries
Our brief was to develop a creative campaign that would increase meeting and event bookings across LGH’s hotel portfolio.
With the UK Conference and Meeting Survey 2023 demonstrating that the estimated direct expenditure in venues was still below the pre-Covid 2019 levels, we knew we’d have to be creative and disruptive in the space to attract attention.
We developed a bold campaign concept that played into the summer holiday’s theme.
We also built an interactive landing page, boarding passes, games, and social media content across LinkedIn. The campaign also included a great selection of incentives, including £12,000 worth of travel vouchers.
Our target audience was UK booking agents, both SMEs and large brands.
During the three months, we achieved:
18% increase in revenue YOY
469 new agent sign ups
50% total engagement rate
18.8M in booked revenue secured
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