The Queen at Chester – Marketing Launch
What we achieved
+56% Increase in revenue (direct bookings) YoY
41,596 Website clicks from social media
1:10 Return on investment
The brief was to assist The Queen at Chester Hotel with their relaunch following a £5 million investment.
We needed to drive revenue by encouraging bookings and direct website visits to raise brand awareness.
We focused on a combination of PR and Strategic Social Media to raise the profile of the brand across its target audience.
Alongside paid and organic social media, we ran an influencer campaign and press trip that garnered significant attention with 423,691 impressions across social within the first three months of the Stay Unique campaign launch.
Driving direct consumers to their website has driven revenue and grown the brand community.
Over four months, we’ve seen a result of 13,885 link clicks and 31,870 website sessions.
Revenue has also increased by 39% this year versus the previous year.
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LGH – B2B Campaign, Summer Pops
What we achieved
18% Increase in revenue YOY
50% Total engagement rate
18.8M In campaign revenue enquiries
Our brief was to develop a creative campaign that would increase meeting and event bookings across LGH’s hotel portfolio.
With the UK Conference and Meeting Survey 2023 demonstrating that the estimated direct expenditure in venues was still below the pre-Covid 2019 levels, we knew we’d have to be creative and disruptive in the space to attract attention.
We developed a bold campaign concept that played into the summer holiday’s theme.
We also built an interactive landing page, boarding passes, games, and social media content across LinkedIn. The campaign also included a great selection of incentives, including £12,000 worth of travel vouchers.
Our target audience was UK booking agents, both SMEs and large brands.
During the three months, we achieved:
18% increase in revenue YOY
469 new agent sign ups
50% total engagement rate
18.8M in booked revenue secured
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