Coaching Inn Group – Brand Marketing Audit
The Coaching Inn Group is a collection of historic inns offering exceptional hospitality across the UK.
With a focus on blending heritage charm with contemporary comfort, the group sought to strengthen its brand identity and optimise its marketing efforts across all channels.
They reached out to us to conduct a comprehensive brand marketing audit that would identify opportunities for brand improvement and alignment; improve the digital and in-person guest journey; attract new guests and ensure repeat business from their existing audience; and optimise their marketing activity across all channels.
We began with an in-depth analysis of their existing brand assets and positioning, including customer perception and competitive analysis.
Our expert team of researchers evaluated their online user experience, assessed content structure, SEO performance, and conversion optimisation. We also reviewed mobile responsiveness and booking functionality. Across social media we analysed engagement metrics, content quality, and identified key opportunities to improve storytelling. We audited campaigns for ROI and targeting efficiency, and reviewed their email marketing personalisation and segmentation.
Following the audit, we provided actionable insights and strategic recommendations across brand evolution, website development, social media strategy and digital marketing optimisation.
We laid a strong foundation for impactful changes, empowering The Coaching Inn Group to increase website traffic and user engagement, improve booking conversions and campaign ROI, and build strong guest relationships that were long-lasting, ensuring repeat business and customer loyalty.
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Blakeney Manor – Hotel Launch
What we achieved
75K People reached
100% Occupancy for three months post-launch
39% Individual press stories secured
We were asked to support the re-opening of a boutique, four-star hotel in Norfolk.
The hotel had undergone significant refurbishment and was looking to attract a younger generation and guest base. Whilst the hotel and surrounding area were beautiful, it was in a remote area of the country not often visited by tourists.
Our brief was also to encourage local, non-sleeper residents to visit their restaurant.
We supported with a multi-channel launch strategy focusing on a variety of print and digital media to reach a broader audience. Alongside this, we also rebuilt their website and refreshed their brand presentation.
During the three months, we achieved:
100% occupancy for three months post-launch
Reached 715K people
40K website visitors
18.75% avg. engagement rate across organic social
39 individual press stories secured
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