Sustainability has made its way into hospitality marketing. Most hotel websites feature green credentials. But for many operators, it’s still a “nice-to-have”. In our latest blog, we’ll explore why sustainability drives profitability.

Your hotel’s SEO strategy might need updating – and so might your broader hotel marketing strategy. In our latest blog, we’ll explore why AI is rewriting hotel website discovery.

Nearly 50% of hoteliers report challenges in accessing data due to disconnected systems. In our latest blog, we’ll explore how to refine your data strategy.

Hotel loyalty programmes are no longer nice-to-have marketing add-ons. They’re revenue engines. Here’s what we’ve learnt from studying everyone from Marriott and Hilton to independent boutique hotels who’ve cracked the code.

Hotels do not have a lack of data problem. They have a lack of clarity problem. PMS, booking engine, channel manager, OTA reports, Google Analytics, Search Console, Meta, CRM, reviews, forecasts, and spreadsheets on top, lots of them.

On 29 January 2026, Accor became the first major hotel chain to launch native booking functionality within ChatGPT. The integration gives 800 million active users access to Accor’s 5,600 properties across more than 20 languages.

We’ve been watching social media platforms wrestle with a problem they created. In 2026, Europol warns that 90% of online content will be synthetically generated. That’s not a distant future. That’s now.

At Punch, we have spent nearly two decades watching hotel marketing evolve. What we are seeing now feels different.
The rules have changed. Here’s the top trends for 2026 you need to know.

There’s been a major shift in how people search for your hotel. So what does that mean for how you build digital visibility in 2025 and beyond?

With the recent announcement of the 2025 Autumn Budget by the UK Government, the hospitality industry are reflecting on how it will impact the sector and what needs to be done.