With The Milner York, we took a longer-term approach. Rather than chasing one-off moments of coverage, we built an ongoing programme of storytelling, bringing together media relations, influencer partnerships and local engagement to build visibility, credibility and momentum for the hotel over tim

Hotels have invested heavily in technology, but adding more systems does not automatically create a better-connected or more commercially effective business. The real opportunity begins with understanding what you already have, how it works together and where the gaps are restricting growth.

As AI transforms how travellers search, traditional rankings and website clicks are losing influence. This blog explores why strategic PR is becoming essential for hospitality brands, helping hotels earn the authoritative citations that generative AI platforms trust. Discover how Generative Engine Optimisation (GEO) is reshaping hotel discovery, measurement and direct bookings—and how investing in credible, useful content now could secure a decisive competitive advantage.

Discover how we partnered with Kingfisher Hospitality on a B2B hotel marketing campaign that achieved what most B2B campaigns struggle with: making people genuinely care about engaging with the brand and driving commercial results.

As a Leeds marketing agency working exclusively in hospitality, we’ve learnt something important: hospitality businesses don’t need more vendors. They need trusted partners who can help them navigate growth, change, efficiency, guest expectations, labour challenges, revenue optimisation, and digital transformation.

At Punch, we have spent nearly two decades watching hotel marketing evolve. What we are seeing now feels different.
The rules have changed. Here’s the top trends for 2026 you need to know.

Read about how we worked alongside Cedar Court Hotels to help them achieve 28% year-on-year increase in direct revenue.

What does meaningful corporate social responsibility actually look for Punch? Read about how we’re working alongside industry partners to address hospitality’s most urgent challenge: talent.

Hospitality is a fundamentally human experience; only people understand the value in human connection, emotion and memory. These are all key to the Hospitality sector and that’s the foundation of our approach to AI implementation of any kind.

The uncomfortable truth is that most hotels are not short on demand; they are short on imagination, and the next wave of profitability will not come from squeezing incremental gains out of room rates, but from unlocking the revenue already sitting inside the building.