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August 13, 2026

How we’re helping The Milner York to become York’s “Most Loved Hotel”

With The Milner York, we took a longer-term approach. Rather than chasing one-off moments of coverage, we built an ongoing programme of storytelling, bringing together media relations, influencer partnerships and local engagement to build visibility, credibility and momentum for the hotel over tim

Your Hotel Technology Stack: Revenue Winner or Liability?

Hotels have invested heavily in technology, but adding more systems does not automatically create a better-connected or more commercially effective business. The real opportunity begins with understanding what you already have, how it works together and where the gaps are restricting growth.

Why PR Could Become Your Most Critical Growth Channel in an AI-Driven World

As AI transforms how travellers search, traditional rankings and website clicks are losing influence. This blog explores why strategic PR is becoming essential for hospitality brands, helping hotels earn the authoritative citations that generative AI platforms trust. Discover how Generative Engine Optimisation (GEO) is reshaping hotel discovery, measurement and direct bookings—and how investing in credible, useful content now could secure a decisive competitive advantage.

How We Turned a B2B Campaign Into a £14.3M Revenue Opportunity

Discover how we partnered with Kingfisher Hospitality on a B2B hotel marketing campaign that achieved what most B2B campaigns struggle with: making people genuinely care about engaging with the brand and driving commercial results.