This week in our Turn Down, we’re looking at the diversification of generations consuming influencer content, the growth of solo travel (and how to reach this audience), and beverage trends for 2026 you should keep in mind. 

In this Turn Down, we’re discussing the travel industry’s investment in influencer marketing, incredible new AI image creation tools, and the issues retailers have faced using Google paid ads over Black Friday.

This week we’re looking at how Google’s AI Overviews have impacted click-through-rates, new ways to compare your social media marketing performance, and how travellers are prioritising experiences and food in their travels.

New travel campaigns, a new AI web browser, and the purchasing power of Gen Alpha. Find out all the newest hospitality marketing news in Punch’s Turn Down.

On Punch Hospitality’s Turn Down this week, we’re covering how the rise of AI search is impacting one of the internet’s most beloved information sources, how Meta is making their platforms safer for children, and what the top travel trends for 2026 will be! 

On Punch Hospitality’s Turn Down this week, we’re covering Googles further roll out of AI Mode, EU’s controversial new border system, and Reddits meteoric rise in commercial and transactional traffic.

On Punch Hospitality’s Turn Down this week, we’re covering AI adapted for commerce, how Gen Z are shaping European travel, and evolving booking lead times for independent hotels.