The uncomfortable truth is that most hotels are not short on demand; they are short on imagination, and the next wave of profitability will not come from squeezing incremental gains out of room rates, but from unlocking the revenue already sitting inside the building.

The uncomfortable truth is that most hotels are not short on demand; they are short on imagination, and the next wave of profitability will not come from squeezing incremental gains out of room rates, but from unlocking the revenue already sitting inside the building.

On 28 February, 20,000 flights were cancelled in 48 hours, yet most UK hotel revenue forecasts didn’t update the same day — and in some cases still haven’t. Read about how these shocks translate into real-world hotel performance.

Most hotels don’t have an organic social strategy; they have a posting schedule. Our latest blog breaks down what a practical organic social media looks like.

Sustainability has made its way into hospitality marketing. Most hotel websites feature green credentials. But for many operators, it’s still a “nice-to-have”. In our latest blog, we’ll explore why sustainability drives profitability.

Your hotel’s SEO strategy might need updating – and so might your broader hotel marketing strategy. In our latest blog, we’ll explore why AI is rewriting hotel website discovery.

Nearly 50% of hoteliers report challenges in accessing data due to disconnected systems. In our latest blog, we’ll explore how to refine your data strategy.

Hotel loyalty programmes are no longer nice-to-have marketing add-ons. They’re revenue engines. Here’s what we’ve learnt from studying everyone from Marriott and Hilton to independent boutique hotels who’ve cracked the code.

Hotels do not have a lack of data problem. They have a lack of clarity problem. PMS, booking engine, channel manager, OTA reports, Google Analytics, Search Console, Meta, CRM, reviews, forecasts, and spreadsheets on top, lots of them.

On 29 January 2026, Accor became the first major hotel chain to launch native booking functionality within ChatGPT. The integration gives 800 million active users access to Accor’s 5,600 properties across more than 20 languages.